FULTON BANK

Services we provided:

  • User experience strategy
  • Data architecture & consulting
  • Design and development on Sitecore EMS/CMS
  • Development on Sitecore content management system
  • Personalization & salesforce integration
  • On-going digital support
fulton logo)

RAISING THE BAR BY GETTING PERSONAL

When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.

But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.

Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.

Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.

DOWNLOAD FULTON BANK CASE STUDY

SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH

Visitors to www.fultonbank.com now enjoy a proactive, tech-savvy online experience that also delivers individual attention. In fact, over 53% of Fulton's visitors are seeing personalized content.

RESULTS

54.99%
Increase in total web visitors in the first year
65.3%
Increase in new web visitors in the first year
41.61%
Increase in new user visits via organic search

SilverTech Wins Two 2021 Communicator Awards

5/4/21

SilverTech won two Communicator Awards for Best Financial Services Website with Georgia United Credit Union and Best Travel and Tourism website with Amelia Island's website. Georgia United Credit Union came to SilverTech with the need for improvements to its interface and CMS experience. SilverTech implemented new interactive financial tools, website UI/UX design, user experience updates, website development, CMS implementation and CMS customization. For Amelia Island, SilverTech provided user experience strategy, information architecture, digital brand development, personalization strategy, and CMS development that resulted in an annual revenue impact of $7.7 million and a 76% increase in web traffic in the first year.

The Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. Founded over twenty-five years ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. The 27th Annual Communicator Awards received over 5,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Winners were announced on May 4, 2021.

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