FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech Makes Chief Marketer ‘Top 200 Agencies of 2023’ List
2/23/23
“It’s a huge honor to be included among 200 industry greats when you consider how many tens of thousands of agencies there are in the U.S.”, states Erin Presseau, SilverTech’s VP of Marketing. “Our success really stems from the ability to understand our clients as marketing professionals, as businesses with priorities and objectives, and as humans who have preferences and opinions. To do our best work, we must make sure all align.”
About SilverTech
SilverTech is a digital experience agency with more than 26 years of delivering integrated digital solutions to many national and global B2B and B2C brands in all industries. SilverTech works with the premier partners such as Microsoft, Kentico, Progress Sitefinity, and many more. SilverTech’s trademarked approach, Lead-to-Loyal, creates data-driven digital experiences by combining tech with customer needs at every stage of the user journey. SilverTech’s services range from strategy, UX/UI design, custom web development, digital marketing as well as hosting and ongoing support. To learn more, visit www.silvertech.com.
About Chief Marketer
Chief Marketer is an information hub connecting a global portfolio of more than a dozen
marketing-focused brands with an aggregate audience topping 1.1 million readers. Chief Marketer is a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large. The audience trusts the editors to curate information for them—so they do not have to. Chief Marketer is owned by Access Intelligence, a leading worldwide information, and marketing company that provides unparalleled business intelligence and integrated marketing solutions in a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including events, e-letters, data and digital products, e-learning, magazines, and e-media solutions.
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