FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
2023 Best of Business Award Winner
2/28/23
Manchester, NH, February 13, 2023 — SilverTech, a full-service digital experience agency based in Manchester, NH, has again been chosen as the Best Digital Media Agency winner by New Hampshire Business Review.
The Best of Business (BOB) Awards single out the best companies in over 80 business-to-business categories. Votes are gathered for businesses that stress the best — exceptional or just good old-fashioned service, attention to detail, thoughtful employees or salespeople who go beyond just signing a contract. In short, BOB-winning businesses offer nothing less than outstanding products and services.
“It’s an honor to receive this award from Best of Business New Hampshire. As an agency that was founded and grown here, we take a lot of pride in giving back to our state. I believe this shines through in our work, after-work involvements, charitable time and donations. Looking forward to another big year in The Granite State.”
Jeff McPherson, Partner and Chief Digital Officer at SilverTech.
This years BOB Awards Party will take place the evening of March 9th. To find out more visit the New Hampshire Business Review website.
About SilverTech
SilverTech is a digital experience agency with more than 26 years of delivering integrated digital solutions to many national and global B2B and B2C brands in all industries. SilverTech works with premier partners such as Microsoft, Kentico, Progress Sitefinity, and many more. SilverTech’s trademarked approach, Lead-to-Loyal, creates data-driven digital experiences by combining tech with customer needs at every stage of the user journey.
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