FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech Partners with Thunderhead
8/13/19
SilverTech is proud to announce its newest partnership with Thunderhead, a leading provider of customer engagement solutions.
The London-based company delivers a customer journey management solution that sits on any customer relationship management (CRM) platform and integrates with all major content management systems (CMS) to give you a multi-dimensional view of your customers.
Today, Thunderhead announced the launch of its North American Partner Program, representing the next stage in their North American expansion, designed to help partners build, or deepen, their customer engagement practices. The platform is known as the ONE Engagement Hub. ONE listens and learns from every customer interaction in real time across every touchpoint. ONE combines this insight with other customer data sources, providing real time visualizations and in-the-moment decisioning that allows brands to have continuous and relevant conversations, whether it’s on the web, in the call center, or in-person.
Thunderhead and the ONE Engagement Hub are the perfect complement to our Lead to Loyal™ approach to managing the customer data journey. We believe that valuable, relevant experiences lead to loyal relationships with your brand. With the ONE Engagement Hub, we can ensure that every interaction with every individual is valuable and relevant.
Thunderhead’s VP for North America, Pat Coyne said, “We are really excited by the response to this program and the enthusiasm of our inaugural partners. ONE is heralding in the era of digital transformation and together with our partners we are helping brands deliver effortless customer engagement to create happy customers.”
“We think our partnership with Thunderhead and the solutions we’re offering based upon ONE, are a real differentiator for us,” said Jeff McPherson, cofounder and Chief Digital Officer at SilverTech. “ONE helps brands deliver seamless omni-channel experiences and the time to value that this platform enables is unmatched by anything we’ve worked with.”
Connect with SilverTech to learn more about how this exciting partnership can drive one-to-one relationships with your customers.
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