FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
){kind=logo}
RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech Partners With New Hampshire Grand
8/13/19
Since 2008, SilverTech has partnered with New Hampshire Grand (NH Grand) for their digital presence becoming, over the years, an extension of their team. In that time, SilverTech has acted as a technology and hosting partner, executing a variety of website updates and providing ongoing support to maintain the website’s functionality and design. When the time came for a new website design and development project, NH Grand turned to its old partner for new results.
A division of Northern Community Investment Corporation (NCIC), NH Grand’s mission is to foster economic growth in New Hampshire’s North Country and preserve the interests of local businesses. The website, nhgrand.com, needed to be not only effective in attracting interest in the North Country as a travel destination, but an integral component in the economic revitalization of New Hampshire’s Grand North. The strong working relationship that SilverTech and NH Grand have developed over the years ensured open communication between the project teams at both organizations.
SilverTech’s most recent design and development work with NH Grand has revitalized nhgrand.com in much the same way the work of the Northern Community Investment Corporation (NCIC) has revitalized New Hampshire’s Grand North. Complementing the NH Grand mission, SilverTech’s work is predicted to have a positive impact on the economy of the Grand North by building the NH Grand and Ride the Wilds brand and attracting potential visitors to the area.
Congratulations to SilverTech’s NH Grand Team on another successful project!
- Griffin LaFleur
- Kristin Cavanaugh
- Michele Johnston-Lash
- Karissa Woodward
- Andrew Joyal
- Eric Sutphen
We’d love to talk to you about your next design and development project. Let’s schedule a time to discuss how we can help your organization grow.
Categories:
News