FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech partners with Akumina for Digital Employee Experience Platform
8/14/20
Manchester, NH: SilverTech, a national digital marketing and technology agency, today announced an official partnership with technology provider, Akumina, of Nashua, New Hampshire. The Akumina platform is a modern Intranet & Employee Experience Platform (EXP).
SilverTech will be utilizing the Akumina platform to deliver transformative workspace solutions and will offer clients a branded, hyper-personalized workplace experience that addresses the needs of Communications, IT, Human Resources, Content Managers, and Administrators. SilverTech digital strategists, user experience designers and web developers will brand, customize and implement Akumina’s EXP platform and integrate it with client systems and data.
“We’ve been helping our clients deliver exceptional digital customer experiences for over 20 years. We’re really excited to partner with Akumina to help our clients now deliver exceptional experiences to their employees as well,” said Derek Barka, CTO of SilverTech. “Easy, tailored employee online experiences have become more and more crucial as we all work almost exclusively in a disjointed, digital world. Hassle-free collaboration is crucial to workplace culture and productivity.”
Akumina has deployed hundreds of modern intranets, digital hubs and enterprise portals, with fully integrated apps and data that allow employees to work in a mobile-optimized and personalized environment. Data from systems such as HRIS, CRM, and CMS can be consolidated so that employees can interact with all the tools and information they need to do their job in one place. Forrester Names Akumina a Strong Performer in the 2020 Wave Report on Intranet platforms.
ABOUT SILVERTECH
SilverTech is a digital marketing and technology company redefining how businesses engage with their customers. Founded in 1996, this agency is changing the game for clients who seek an unexpectedly enjoyable experience to solving even the most complex business challenges. A combination of real people, real tech and real results means SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. Clients include national and global brands such as Progress Software, Amelia Island, Drexel University, Fulton Bank, University of New Hampshire and others.
Media Contact
Erin Presseau
Director, Digital Marketing
SilverTech
Erin.presseau@silvertech.com
603.669.6600
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