FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech Launches KuberaDX For Community Banks and Credit Unions
5/10/21
KUBERADX IS A TURNKEY, SAAS-BASED, WEBSITE CONTENT MANAGEMENT SOLUTION
SilverTech, a digital marketing and web development agency with its principal headquarters located in New Hampshire, announced that it is releasing KuberaDX, a software as a service (SaaS) content management platform built for banks and credit unions. This turnkey platform will assist smaller financial institutions in providing their customers with an improved digital experience on their website, while staying within constrained budgets due to the pandemic.
“It has been an incredibly tough year for so many industries. At a time when consumer expectations for flawless and convenient digital experiences is at an all-time high, companies are finding that resources and budgets are at an all-time low. Many banks and credit unions have come to the realization that digital website experiences they offer to customers and members is outdated and insufficient,” said SilverTech CEO and founder Nick Soggu. “That’s what inspired SilverTech to create KuberaDX.”
As bank operations moved fully online during the pandemic, smaller financial institutions could not keep up with new, changing technology and customer expectations. SilverTech saw this need and created a turn-key content management option specifically for banks and credit unions with smaller budgets to help them reach the same level of personalization, automation, and flexibility as their competition. While SilverTech also delivers customized web solutions, they wanted to develop an option that would accommodate the smaller institutions in need.
Building and maintaining a website on a modern digital platform is a large undertaking, taking up to a year or more to build from start to finish. KuberaDX is a turn-key content management solution that takes less than ninety days to launch from start to finish and is updated with industry technology as it becomes available. This solution provides an improved user experience while also keeping website manageability at top of mind, with no coding or technical knowledge required. Web pages can be configured on-the-fly to contain one or multiple modules allowing for flexibility and continuity across web pages.
Built on the Progress® Sitefinity® Digital Experience Platform (DXP), and delivered on a SaaS model, KuberaDX includes drag and drop features geared toward banks and credit unions. From rates management and branch and locator modules, leads management and personalization, this solution is modeled to grow-as-you-go and gives the option to add additional integrations on the existing CMS.
“Providing customers with optimal digital experiences has quickly become a must for today’s financial institutions as consumers expect experiences that are consistent and unified across every touchpoint,” said Sophie Pibouin, VP of Sales, Progress. “SilverTech’s decades of financial services expertise and proven turn-key modules make KuberaDX the ideal, fast, modern and affordable website solution for banks and credit unions who want to deliver exceptional digital experiences to their customers.”
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