FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech Celebrates 25 Years of Business by Giving Back to the Local Community
7/20/21
SILVERTECH DONATES $2,500 EACH MONTH TO CELEBRATE 25 YEARS OF BUSINESS
SilverTech, a digital marketing and web development agency with its principal headquarters located in New Hampshire, celebrates the 25th anniversary of their business this year. Starting in 1996 as a hosting provider and web development agency, SilverTech has added new service offerings including digital transformation, custom platform development, digital personalization, digital marketing, user experience and design, 24/7 managed services and more. To celebrate SilverTech's anniversary, the agency has decided to donate to multiple local causes.
"Our company has come so far in these past 25 years. I am humbled by the support the agency and our employees have received over the years, and I feel lucky we have grown SilverTech into a business that can give back. We want to help the communities that have helped us become the business we are today," said SilverTech CEO and founder Nick Soggu. "At SilverTech, we don't just strive to do good work. We strive to do good."
Starting in July of 2021, SilverTech will donate $2,500 each month through the end of the year to six different local non-profit organizations chosen by the SilverTech employees. SilverTech staff in both the Manchester, N.H., and Indianapolis, Indiana, offices will vote on the local charities that mean the most to them. In the past, SilverTech has worked with STEAM Ahead, American Red Cross, Boys and Girls Club, and New Hampshire Food Bank.
SilverTech's success is attributed to its approach to client relationships and ability to understand the people behind the business and the customers they want to reach, as well as its development and strategy capabilities. The agency has worked with many organizations over its 25 years including Life is Good, CapitalOne, Miss America Organization, The State of New Hampshire and more. Despite economic fluctuations and the pandemic, SilverTech has continued to grow and acquire new clients including BankPlus, Prevea Health, Nova Scotia Power, American Dental Association and more.
After 25 years of growth, SilverTech looks towards the future. The agency has new service offerings including a digital SaaS solution to serve banks and credit unions, KuberaDX, and solutions in the works for other industries. With new partners signing on and the pandemic winding down, SilverTech is poised to continue expanding through 202
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