FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech Announces Three Key Promotions to Begin 2018
2/1/18
Manchester, NH, February 1, 2018 – Digital marketing agency, SilverTech, is pleased to announce the promotion of Derek Barka to Chief Technology Officer, Nina Chang to VP of Accounting and Finance, and John Wingate to Director of Engineering, effective February 1, 2018. The announcement was made by SilverTech CEO, Nick Soggu.
“Each of these individuals have been key contributors to SilverTech’s growth in their areas of expertise,” said Soggu. “We are thrilled to have the opportunity to recognize them for their hard work and achievements. We know that they will excel in these new roles as SilverTech continues to grow with our clients.”
Derek Barka, Chief Technology Officer, SilverTech
Derek Barka joined SilverTech as Chief Software Architect in August of 2013, coming from Ektron, where he served as Chief Software Architect and Engineering Manager. Since starting at SilverTech, Derek has held the title of Director of Engineering and Sr. Director of Engineering. Derek’s strong leadership skills have helped move SilverTech forward toward meeting our company goals of excellent customer service and a commitment to community involvement. In his new role, Derek will shift his focus from the day-to-day activities within the organization to work strategically on SilverTech’s client services and alignment with key partners.
Nina Chang, VP of Accounting and Finance, SilverTech
Nina Chang will be promoted to Vice President of Accounting and Finance. Since joining SilverTech three years ago, Nina quickly advanced to Sr. Director of Finance and Accounting. In her new role, Nina will be responsible for the creation and implementation of financial strategies centered around both long-term and short-term finance deliverables and goals. Additionally, Nina will continue to establish policies and procedures in billing structure and strategy that meet the needs of our organization as well as the needs of our clients. Nina is a 2013 graduate of the Leadership Greater Manchester Program.
John Wingate, Director of Engineering, SilverTech
John Wingate will be promoted to Director of Engineering. John joined SilverTech in March 2014 as a Software Engineer. Before joining SilverTech, John had over nine years of web application development experience. Over the years at SilverTech, John has served as a Software Engineer, a Sr. Software Engineer, an Engineering Manager, and most recently, Sr. Engineering Manager. During his tenure in the Engineering department, John has taken on many challenging projects and clients, and he has consistently used his technical and interpersonal skills to work towards successful outcomes. As Director of Engineering, John will aid in recruiting efforts, focus on team training, and maintain best engineering practices for SilverTech clients.
ABOUT SILVERTECH
SilverTech, Inc. creates custom, integrated digital solutions that enable its clients to grow loyal relationships with their customers. Founded in 1996 with a vision to deliver transformational growth through innovation, creativity, and technology, New England-based SilverTech has earned national recognition and several prestigious awards. SilverTech’s clients include Appalachian Mountain Club, Omni Resort Hotels, Dell, and the State of New Hampshire Travel and Tourism Department.
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