FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
SilverTech and Fulton Financial Corporation Win 2018 Sitecore Experience Award in the Best Use of Personalization Category
8/15/18
Manchester, NH, August 15, 2018 – SilverTech and Fulton Financial Corporation announced today that they have been chosen for the 2018 Sitecore Experience Awards as an Americas regional winner in the category for Best Use of Personalization. The category recognizes tailored, contextual website experiences where each interaction builds on the information collected from past interactions and adds increasing levels of value as interactions continue.
The Sitecore Experience Awards recognize brands that have built truly customer-centric digital experiences with Sitecore®, the global leader in digital experience management software. SilverTech and Fulton Financial Corporation was awarded for its utilization of customer data and the Sitecore Experience Platform to drive targeted product offerings to qualified customer segments and next-based product cross-sell opportunities to Fulton’s existing customer base. The new Fulton website also offers a personalized and fully accessible experience. Customers and prospects are offered the personalized recommendations that consumers, particularly in banking, are seeking.
“We are honored to be selected as a 2018 Sitecore Experience Award winner for our use of personalization with Fulton Financial Corporation. We are looking forward to speaking at Sitecore Symposium to talk about the exciting things that SilverTech and Fulton have been doing on the Sitecore Experience Platform” – Derek Barka, Chief Technical Officer, SilverTech.
ABOUT THE SITECORE EXPERIENCE AWARDS
The Sitecore Experience Awards is an annual, international competition that honors Sitecore’s customers and their partners for excellence in deploying a Sitecore solution to deliver an outstanding customer experience. The 2018 Sitecore Experience Awards saw nearly 200 global entries in seven categories, with winners clearly demonstrating how the Sitecore platform was used to make significant, measurable progress in experience management for customers, business users, and stakeholders. As a category award winner, SilverTech and Fulton Financial Corporation are automatically considered for the Ultimate Experience Award, which will be announced at Sitecore Symposium 2018.
ABOUT SILVERTECH
Founded in 1996 with a vision to deliver transformational growth through innovation, creativity, and technology, SilverTech, a Sitecore® Gold Partner, is best known for its website design and development, custom application development, Salesforce integration, and digital strategy work for some of the most forward-thinking companies in the nation. Learn more about our work here.
ABOUT FULTON FINANCIAL CORPORATION
Fulton Financial Corporation, a $20 billion Lancaster, PA-based financial holding company, has approximately 3,700 employees and operates more than 240 offices in Pennsylvania, Maryland, Delaware, New Jersey and Virginia through six subsidiary banks.
Sitecore, Own the Experience, Sitecore Experience Cloud, Sitecore xConnect, Sitecore Cortex, Experience Platform, Experience Manager and Experience Database are registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.
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