FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
NHBR Names SilverTech, Inc. “Best of Business” for 2nd Consecutive Year
2/6/17
The BOB Awards celebrates the best New Hampshire companies in over 90 business-to-business categories and is voted on and chosen by their readers.
“The BOBs are your chance to tell us, other readers, and the rest of the state which companies in New Hampshire have the best products and services for businesses,” states the NH Business Review website. This is SilverTech’s second consecutive year being recognized.
“We’re thrilled to receive the NH Best of Business Award again this year,” said Jeff McPherson, Chief Digital Officer of SilverTech. “While much of our client base is outside of the state, we take pride in the fact that NH has afforded us such an opportunity to grow our business over the last 20 years as we strive to help other businesses redefine how they engage with and understand their customers.”
Winners will be recognized at an event on March 2, 2017 at the Grappone Conference Center in Concord. For a listing of all recipients, visit NH Business Review.
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