FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
New Hampshire Business Review Names SilverTech, Inc. “Best of Business 2016”
3/1/16
“With 3,100 ballots cast for the 2016 Awards, the BOBs continue to be considered a standard of excellence in New Hampshire’s business community,” said Jeff Feingold, editor of NH Business Review.
“Though much of SilverTech’s work takes us beyond New Hampshire’s borders improving the customer experience and facilitating growth for our nationally-recognized clients, it is an honor to be recognized in our home state that we love dearly,” said Jeff McPherson, Chief Digital Officer of SilverTech. “Additionally, being recognized as Best of Business in the New Media Agency category really speaks to our forward thinking Lead to Loyal™ approach that automates and integrates the core business systems, CMS, CRM, and Marketing Automation, to deliver digital experiences that are aesthetically pleasing, creative, and interactive.”
The Best of Business Awards are presented by NH Business Review and are sponsored by Comcast Business Class, FairPoint Communications, Eastern Bank, Autofair, Cross Insurance, Service Credit Union, People’s United Bank, Waste Management, Bernstein Shur, Mailways, and the Business & Industry Association of NH.
NH Business Review is a subsidiary of Yankee Publications and is part of the McLean Communications companies which includes New Hampshire Magazine, New Hampshire Home Magazine, and Parenting New Hampshire.
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