FULTON BANK

Services we provided:

  • User experience strategy
  • Data architecture & consulting
  • Design and development on Sitecore EMS/CMS
  • Development on Sitecore content management system
  • Personalization & salesforce integration
  • On-going digital support
fulton logo)

RAISING THE BAR BY GETTING PERSONAL

When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.

But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.

Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.

Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.

DOWNLOAD FULTON BANK CASE STUDY

SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH

Visitors to www.fultonbank.com now enjoy a proactive, tech-savvy online experience that also delivers individual attention. In fact, over 53% of Fulton's visitors are seeing personalized content.

RESULTS

54.99%
Increase in total web visitors in the first year
65.3%
Increase in new web visitors in the first year
41.61%
Increase in new user visits via organic search

SilverTech is a finalist in Kentico Xperience Site of the Year 2021

4/13/22

WHAT IS KENTICO XPERIENCE SITE OF THE YEAR?

Site of the Year is an annual contest that recognizes the best implementations of Kentico Xperience. The finalists and winners are clients and partners who succeed in delivering exceptional user experiences. Their websites or apps show excellence in creativity, innovation, content modeling, and the use of technology. 

The Kentico Xperience committee of experts evaluated all submissions and selected finalists and winners of each industry category. This prestigious annual contest recognizes the best websites and SilverTech’s work for Bosma Enterprises was selected as a finalist in the NGO and Association category. 

EVALUATION CRITERIA  

The Site of the Year finalists and winners are websites or apps launched in 2021, built on Kentico 12 or Kentico Xperience 13, using MVC web development, that excel in the following areas:  

  • Client satisfaction
  • Customer success Ease of use 
  • Interactivity
  • Graphic design
  • Content
  • Use of Kentico Xperience capabilities
  • Innovation 

SILVERTECH & BOSMA ENTERPRISES WORKING TOGETHER

This coveted award means that our project for Bosma Enterprises is one of the best websites built on Kentico Xperience in 2021. 

SilverTech worked with Bosma Enterprises creating a new responsive and modern website aimed at improving the overall user experience along with enhancing customer interactions and touchpoints across all digital platforms.  Kentico Xperience was chosen for its features and functionality which meet the digital needs of the users. The Xperience platform was the best solution for creating a dominant digital presence to promote Bosma Enterprises.  

PARTNERSHIP WITH KENTICO XPERIENCE 

SilverTech is a leading Kentico Xperience partner with advanced expertise in Kentico. We have partnered with Kentico for over 15 years. Our experts have developed and launched 130+ websites using the Kentico platform.  We have dozens of certified developers and marketers with years of experience on the Kentico digital experience platform.  We have worked with clients in all industries across the US building their Kentico Xperience website. SilverTech has won several awards in the past decade including Site of the Year Winner, Site of the Year Finalist, and many websites of the Month awards. 

Let’s show the world what clients can achieve with SilverTech and Kentico Xperience. 

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