FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
Derek Barka selected as Progress Sitefinity MVP
9/15/20
SILVERTECH CTO ONLY ONE OF EIGHT SITEFINITY MVP'S APPOINTED TO DATE IN THE U.S.
MANCHESTER, N.H., Sept. 15, 2020 /PRNewswire/ -- SilverTech, a national digital marketing and technology agency, today announced that Derek Barka, Chief Technology Officer, has been selected as a Progress MVP for his involvement, vision, and knowledge of Progress Sitefinity.
SilverTech is one of only a few Sitefinity Titanium partners in the U.S., and Derek is one of only eight MVPs globally selected by Sitefinity. Derek was chosen to receive this distinction because of his advocacy and knowledge of Sitefinity CMS and Progress tools. The MVP award is a one-year recognition given to select individuals who meet the highest standards and criteria related to mentorship, participation, thought leadership, and evangelistic activities in the Sitefinity CMS and .NET communities.
"I'm honored to be recognized as one of Progress Sitefinity's original MVPs. The Sitefinity Platform is easy to use for content authors and flexible for creating high-end, personalized digital experiences for our clients," said Derek Barka, SilverTech CTO. "I'm excited about this opportunity and our ongoing relationship with the Progress team." As the Chief Technology Officer for SilverTech, Derek is responsible for driving the overall strategy and implementation of digital transformation initiatives for the agency and its clients. His vision for designing data-driven digital experiences that meet the complex needs of both end-users and client businesses makes him a trusted advisor to both IT and CX executives. Derek's focus areas include platform architecture, personalization, solution integration, and long-term digital roadmap development.
Derek is a Sitefinity certified developer, holding advanced certification and sales certification credentials. Derek is a Progress team player, regularly helping the community and educating others. He is active in promoting Sitefinity on social media and various industry events. Derek has been a featured speaker at Progress events such as ProgressNext, Sitefinity Roadshow, and the Progress Digital Experience Showcase, as well as industry conferences such as CUlytics, Financial Brand, American Bankers Association, and more.
ABOUT SILVERTECH
SilverTech is a digital marketing and technology company redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solving even the most complex business challenges. A combination of real people, real tech and real results means SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design and development, data and technology integration, and digital business consultation. https://www.silvertech.com
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