FULTON BANK
Services we provided:
- User experience strategy
- Data architecture & consulting
- Design and development on Sitecore EMS/CMS
- Development on Sitecore content management system
- Personalization & salesforce integration
- On-going digital support
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RAISING THE BAR BY GETTING PERSONAL
When we first met Fulton Bank in 2016, they had a history very similar to most established brick-and-mortar banks. They were well-loved by longtime customers who enjoyed the convenience and familiarity of going to one of Fulton’s 250 branches for their banking needs.
But, just like most banks, that story began to change as the children of those customers came along. You know the ones who were born with a smart phone in hand that seek an Amazon-like experience with any business they encounter.
Fulton knew it had to cater to the needs of this new generation of customers to compete with the ‘big bank’ brands who were starting to put a lot of focus and energy into digital – they had to get tech savvy, and fast.
Working with SilverTech, Fulton made a bold move to raise the digital bar so high that they won the highly coveted Sitecore Site of the Year award for best use of personalization. Together, we dove in headfirst to create an online experience that delivered an easy, tech-progressive, immersive online experience. One that delivered ‘next best product’ ideas, relevant promotions, and cross-sells and up-sells that were unique to the needs of individual customers. How, you may ask? With a smart use of data, successful implementation of a powerful CMS, a behind-the-curtain tested strategy and a mutually rewarding open and honest client/agency partnership.
SEVERAL HUNDRED THOUSAND ONLINE VISITORS EVERY MONTH
RESULTS
KuberaDX Named Best Digital Solution by BCX
By: Kim Smith | 9/2/22
SilverTech was named the Best Digital Solution by Bank Customer Experience this year for its Saas product, KuberaDX. Jeff McPherson, Partner & Chief Digital Officer at SilverTech, was present in Chicago at the annual banker’s conference to receive the award, “On behalf of SilverTech, I want to thank BCX for this great honor. KuberaDX, a digital experience platform built for banks and credit unions, was born as our answer to help clients keep up with changing customer expectations. We are humbled by this recognition,” stated McPherson.
About the Award
The BCX Awards honor the most unique, innovative, and pioneering financial institutions and technology providers whose branches and technologies are having the most impact on consumers. SilverTech award category, Best Digital Solution - 2022, recognizes a vendor that has created a digital-based interactive customer experience to help financial institutions better serve their customers while also putting their branding front and center.
What is KuberaDX?
KuberaDX is a turnkey website solution for small to mid-sized banks and credit unions who want to deliver customers, members and prospects an exceptional digital customer experience. KuberaDX was launched in early 2021, born out of a desire to share best-of-breed website features and capabilities SilverTech has refined after 25+ years working with financial services organizations.
KuberaDX is:
- Easy to Use
- Scalable and Future-Proofed
- Built for Financial Institutions
- Launches Faster than other projects
With built-in content management modules providing the ideal end-user experience, bank and credit union websites can go from laggard to a leader. KuberaDX is designed to grow as needed over time. It is no surprise that this solution was chosen as Best Digital Solution. If you would like to learn more about KuberaDX please reach out.
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