JEFF MCPHERSON

MEET JEFF

PARTNER, CHIEF DIGITAL OFFICER

For more than 20 years,  Jeff  has helped organizations - medium-sized to Fortune 500 - connect with their consumers by seeking out trends to attract, engage, and retain customers, ultimately driving profitable customer relationships. His areas of expertise include the manufacturing industry, utilities (power and water), financial institutions, and the healthcare space.  He focuses on strategy, customer communications, systems and workflows, and enterprise system strategy, often leading digital transformation initiatives throughout entire organizations.   

 Jeff explores progressive trends that integrate marketing and technology solutions to solve complex business problems. He leads business strategies for national clients from a wide array of industries. Jeff is a thought leader and seasoned speaker at numerous industry conferences and events. He is an advocate in the community and sits on the American Red Cross of New Hampshire Board of Directors.