JEFF MCPHERSON
MEET JEFF
PARTNER, CHIEF DIGITAL OFFICER
For more than 20 years, Jeff has helped organizations - medium-sized to Fortune 500 - connect with their consumers by seeking out trends to attract, engage, and retain customers, ultimately driving profitable customer relationships. His areas of expertise include the manufacturing industry, utilities (power and water), financial institutions, and the healthcare space. He focuses on strategy, customer communications, systems and workflows, and enterprise system strategy, often leading digital transformation initiatives throughout entire organizations.
Jeff explores progressive trends that integrate marketing and technology solutions to solve complex business problems. He leads business strategies for national clients from a wide array of industries. Jeff is a thought leader and seasoned speaker at numerous industry conferences and events. He is an advocate in the community and sits on the American Red Cross of New Hampshire Board of Directors.
SilverTech Makes Chief Marketer ‘Top 200 Agencies of 2023’ List
2/23/23
Manchester, NH - Chief Marketer selected SilverTech to be among their list of Top 200 brand engagement and activation marketing agencies of 2023. Chief Marketer states that the list was chosen based on selection criteria including client testimonials, case study submissions, high-caliber work, innovative and creative executions, and ideas that are moving the marketing industry forward. SilverTech appears on the list in the digital/content agency category among industry leaders such as Publicis Sapient and Digitas.
“It’s a huge honor to be included among 200 industry greats when you consider how many tens of thousands of agencies there are in the U.S.”, states Erin Presseau, SilverTech’s VP of Marketing. “Our success really stems from the ability to understand our clients as marketing professionals, as businesses with priorities and objectives, and as humans who have preferences and opinions. To do our best work, we must make sure all align.”
About SilverTech
SilverTech is a digital experience agency with more than 26 years of delivering integrated digital solutions to many national and global B2B and B2C brands in all industries. SilverTech works with the premier partners such as Microsoft, Kentico, Progress Sitefinity, and many more. SilverTech’s trademarked approach, Lead-to-Loyal, creates data-driven digital experiences by combining tech with customer needs at every stage of the user journey. SilverTech’s services range from strategy, UX/UI design, custom web development, digital marketing as well as hosting and ongoing support. To learn more, visit www.silvertech.com.
About Chief Marketer
Chief Marketer is an information hub connecting a global portfolio of more than a dozen
marketing-focused brands with an aggregate audience topping 1.1 million readers. Chief Marketer is a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large. The audience trusts the editors to curate information for them—so they do not have to. Chief Marketer is owned by Access Intelligence, a leading worldwide information, and marketing company that provides unparalleled business intelligence and integrated marketing solutions in a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including events, e-letters, data and digital products, e-learning, magazines, and e-media solutions.
“It’s a huge honor to be included among 200 industry greats when you consider how many tens of thousands of agencies there are in the U.S.”, states Erin Presseau, SilverTech’s VP of Marketing. “Our success really stems from the ability to understand our clients as marketing professionals, as businesses with priorities and objectives, and as humans who have preferences and opinions. To do our best work, we must make sure all align.”
About SilverTech
SilverTech is a digital experience agency with more than 26 years of delivering integrated digital solutions to many national and global B2B and B2C brands in all industries. SilverTech works with the premier partners such as Microsoft, Kentico, Progress Sitefinity, and many more. SilverTech’s trademarked approach, Lead-to-Loyal, creates data-driven digital experiences by combining tech with customer needs at every stage of the user journey. SilverTech’s services range from strategy, UX/UI design, custom web development, digital marketing as well as hosting and ongoing support. To learn more, visit www.silvertech.com.
About Chief Marketer
Chief Marketer is an information hub connecting a global portfolio of more than a dozen
marketing-focused brands with an aggregate audience topping 1.1 million readers. Chief Marketer is a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large. The audience trusts the editors to curate information for them—so they do not have to. Chief Marketer is owned by Access Intelligence, a leading worldwide information, and marketing company that provides unparalleled business intelligence and integrated marketing solutions in a dozen global market sectors. With a customer-centric culture dedicated to editorial excellence and marketing integrity, Access Intelligence serves business professionals worldwide with a portfolio of products, including events, e-letters, data and digital products, e-learning, magazines, and e-media solutions.
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