JEFF MCPHERSON
MEET JEFF
PARTNER, CHIEF DIGITAL OFFICER
For more than 20 years, Jeff has helped organizations - medium-sized to Fortune 500 - connect with their consumers by seeking out trends to attract, engage, and retain customers, ultimately driving profitable customer relationships. His areas of expertise include the manufacturing industry, utilities (power and water), financial institutions, and the healthcare space. He focuses on strategy, customer communications, systems and workflows, and enterprise system strategy, often leading digital transformation initiatives throughout entire organizations.
Jeff explores progressive trends that integrate marketing and technology solutions to solve complex business problems. He leads business strategies for national clients from a wide array of industries. Jeff is a thought leader and seasoned speaker at numerous industry conferences and events. He is an advocate in the community and sits on the American Red Cross of New Hampshire Board of Directors.
SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth
3/27/23
SilverTech announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
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