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In our 25+ year history, SilverTech has learned the intricacies required for non-profits and associations to thrive in the digital sphere. While the two industries vary in structure and output, the value each industry brings through connecting members and communities is a mission we love to get behind.
Our most valuable strength is our ability to learn about your organization and infrastructure, understand your challenges and listen to stakeholders. Our strategists will work with your organization’s leadership team to address and identify business issues, develop a strategy and build a roadmap to a digital transformation that meets your goals. We will help your organization determine your goals, define your brand outreach, align your message, and create measurable results. With solutions that range from content strategy and competitive analysis to customized development, UI/UX design and digital marketing, we can build a digital experience that moves your organization forward.
MEMBERSHIP MADE EASY
Members want a seamless, quick and easy modern digital process for engaging with your organization. They want to be able to manage their membership online, including being able to join/renew membership, pay dues, stay informed, register for events, and engage with other members. Updating your association's digital experience will provide value to your members, building trust and credibility in your organization, and increase your memberships. A functional website is the backbone of any association along with a comprehensive MarTech stack, digital advertising, and strategy; our team will build the digital solution you need to manage our members with ease.
DONATIONS THAT COUNT
Non-profits rely on providing a great digital experience to gain donations that help support your mission. Your digital strategy and user experience need to tell your organization’s story. Getting your story out will increase user engagement and your organization's reach. Ease of use when donating will increase the number and dollar amount of donations your organization receives. Whether you are looking for a fresh website design or a bold new digital marketing strategy, we can provide the expertise and guidance you need.
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SERVICES
BOSMA
Bosma and its three entities, Bosma Enterprises, Bosma Center for Visionary Solutions, and Bosma Visionary Opportunities Foundation, have been dedicated to helping employ people with visual disabilities and providing hope for their future. When it was time to upgrade Bosma's CMS platform, it came to SilverTech.When to Use ChatGPT in Your Marketing Tactics
By: John Wingate | 5/2/23
Content marketing is a critical part of any online marketing strategy. The process of creating and distributing valuable content that educates, entertains or informs your target audience can be rewarding. However, creating high-quality content that engages your audience can also be time-consuming and challenging. This is where ChatGPT, an AI-powered language model, can help. In this blog, we'll explore how ChatGPT can help with content marketing and why you should be careful when using it.
Generate Content Ideas
Coming up with fresh content ideas can be a struggle. When browsing online, it can feel like everything worth saying has already been said in a million different ways, but ChatGPT can help. With its vast knowledge base, ChatGPT can generate content ideas based on your target audience, industry, and keywords. Simply input a topic or keyword, and ChatGPT will provide a list of potential content ideas that you can use for your next blog post, video, or social media post.
Improve Content Quality
The quality of your content is crucial for engaging your target audience. ChatGPT can help improve your content quality by offering suggestions on how to make your content more compelling. You can use ChatGPT to review your content and receive feedback on grammar, tone, and style. This will help you create content that is clear, concise, and engaging.
Enhance SEO
Search engine optimization (SEO) is essential for ensuring your content is discoverable by your target audience. Consumers don’t want to spend more than a few seconds searching for the right information. ChatGPT can help you optimize your content for search engines by suggesting keywords, titles, and meta descriptions. With ChatGPT, you can ensure that your content is optimized for search engines and has the best chance of ranking on the first page of search results.
Automate Content Creation
Creating content can be a time-consuming process, but ChatGPT can help automate content creation. ChatGPT can generate high-quality articles, product descriptions, and social media posts based on your input. This can literally take seconds. For example, you can say ‘Help me write a 400-word blog post about lending options available to first-time home buyers.’ You can give ChatGPT as much information as you want and it will craft completely unique copy in seconds. Once you review ChatGPT’s first version, you will likely have to refine it several times by adding additional details, such as in this homebuyer case you might want to add details of which state you want it for, what competency level the readers have with the subject, etc. The more details you provide the closer ChatGPT will get to your desired result. With ChatGPT, you can create content faster and more efficiently, freeing up time to focus on other areas of your business. However, build time in your publishing process to refine and make some edits to get exactly what you need.
Improve Customer Engagement
ChatGPT can help improve customer engagement by generating content that resonates with your target audience. This special AI pulls from billions of databases and is completley up to date on trends and news. By understanding your customers' needs and interests, ChatGPT can generate content that is more likely to be shared, liked, and commented on. This will help you build a stronger connection with your audience and increase brand awareness.
But, Don’t Think That ChatGPT Can Replace Your Human Marketing Team
ChatGPT is a powerful tool that can help with various aspects of content marketing, from generating content ideas to automating content creation, however, don’t rely on AI to replace your marketers, or even your copywriters in the foreseeable future. For as many pros that there are having content generated in seconds, marketing messaging requires strategy, tone, personality and other factors that help writers but don’t replace them.
Here are some reasons why we feel ChatGPT still needs guidance and oversight from humans on your marketing team:
- Inappropriate use of language: Marketers need to be cautious when using ChatGPT for marketing messaging to avoid using any inappropriate language or slang that might offend the audience. This can lead to negative feedback and tarnish the brand's reputation.
- Lack of personalization: Chatbots can sometimes come across as robotic and impersonal, which can negatively impact the customer experience. Marketers need to ensure that they tailor their messaging and provide a personalized experience for their customers.
- Misunderstanding customer intent: AI can misinterpret a customer's intention, leading to irrelevant or inappropriate responses. Marketers need to ensure that the ChatGPT is trained appropriately to avoid any misinterpretations.
- Over-reliance on automation: Marketers need to remember that Chatbots are not a replacement for human interaction but rather a tool to assist with customer service. Over-reliance on automation can result in a lack of empathy for customers and a missed opportunity to build strong relationships.
- Limited scope of interactions: Chatbots can only respond to specific queries, and they may not be able to handle complex customer issues. They certainly aren’t able to make sound judgement or reasoning calls. Marketers should be aware of the limitations of AI like ChatGPT and be prepared to have human support available.
Need Help With Your Content Strategy?
By leveraging the power of AI, you can create high-quality content that engages your target audience and drives business results. If you're looking to improve your content marketing strategy, consider incorporating ChatGPT into your workflow where and when it makes sense. Just be sure you maintain human oversight and support because it cannot replace your marketing experts.
Not sure what tools will help you step up your overall digital experience? Contact us and we’re happy to help.
