Grow Your Numbers and Gain Support
Leverage your digital experience for increased membership and donations
NON-PROFITS & ASSOCIATIONS
In our 25+ year history, SilverTech has learned the intricacies required for non-profits and associations to thrive in the digital sphere. While the two industries vary in structure and output, the value each industry brings through connecting members and communities is a mission we love to get behind.
Our most valuable strength is our ability to learn about your organization and infrastructure, understand your challenges and listen to stakeholders. Our strategists will work with your organization’s leadership team to address and identify business issues, develop a strategy and build a roadmap to a digital transformation that meets your goals. We will help your organization determine your goals, define your brand outreach, align your message, and create measurable results. With solutions that range from content strategy and competitive analysis to customized development, UI/UX design and digital marketing, we can build a digital experience that moves your organization forward.
MEMBERSHIP MADE EASY
Members want a seamless, quick and easy modern digital process for engaging with your organization. They want to be able to manage their membership online, including being able to join/renew membership, pay dues, stay informed, register for events, and engage with other members. Updating your association's digital experience will provide value to your members, building trust and credibility in your organization, and increase your memberships. A functional website is the backbone of any association along with a comprehensive MarTech stack, digital advertising, and strategy; our team will build the digital solution you need to manage our members with ease.
DONATIONS THAT COUNT
Non-profits rely on providing a great digital experience to gain donations that help support your mission. Your digital strategy and user experience need to tell your organization’s story. Getting your story out will increase user engagement and your organization's reach. Ease of use when donating will increase the number and dollar amount of donations your organization receives. Whether you are looking for a fresh website design or a bold new digital marketing strategy, we can provide the expertise and guidance you need.
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SERVICES
BOSMA
Bosma and its three entities, Bosma Enterprises, Bosma Center for Visionary Solutions, and Bosma Visionary Opportunities Foundation, have been dedicated to helping employ people with visual disabilities and providing hope for their future. When it was time to upgrade Bosma's CMS platform, it came to SilverTech.User Journeys are Integral in the Creation of a Seamless User Experience
By: Morgan Withee | 7/19/22
What is a user journey, and how does it benefit my website?
Web strategy without user journeys is like getting on a bike without knowing how to ride it. You may hit a stride, and it might be the most incredible ride of your life, but you also might fall on your face. Better to start with the training wheels first. The beginning stages of user research will better prepare you for your project ahead instead of diving headfirst into the unknown and hoping for the best.
User Journeys help us jump into the shoes of a potential segment of users going to the website to perform specific tasks. It allows us to determine where certain pieces of content or functionality may need to go as the user navigates through the site. This helps to inform the UX and the content strategy further. User Journeys can bring up critical points of interest a potential user might have or need that the current website experience lacks. Or, if you do not have a website yet, it might bring to light a feature or piece of content they may require that you didn’t otherwise catch while preparing for a new online experience.
What sort of information is included in a User Journey?
User Journeys are typically created based on a previously created Persona (for more information, read our blog post on Personas). The user journey typically takes the persona and details a general path this segment of users may take to reach their specific online goals.
There are four overarching stages of a User Journey:
- Awareness & Engagement: Activities the user may perform to begin to find answers to their question or pain point. This also helps to inform the content strategy and SEO to help drive users to the site.
- Education & Consideration: The user finds your website, and they start to investigate.
- Decisions & Conversion: After considering and researching your offerings, the user has decided to convert!
- Interactions & Implementations: The user is using your products or services at this stage.
At every stage of the User Journey, these insights are also considered:
- Interaction: A user makes a Google search, clicks a link, etc.
- Touchpoint: What device a user is on, i.e., phone, tablet, laptop, etc.
- Emotional Insights: The user’s feelings during this stage of the process, i.e., nervousness, frustration, etc.
- Supporting Content Types: What the user needs based on the above, i.e., clear text and terminology, simple charts, etc.
- Opportunities: User delights, i.e., links to resources or email signup, etc.
How do user journeys influence web design and strategy?
User journeys give us insights into where a customer might go on the website while performing specific tasks. They also give us the opportunity to remove roadblocks to user conversions and guide the user where we want them to go on the site. If you’re not developing user journeys based on your personas, you may miss critical pieces of content and functionality. You may also miss areas of opportunity in your information architecture, which directly informs your website’s navigation. Creating user journeys based on your personas provides more understanding of your userbase that will ultimately help inform the overall user experience.
Website design and strategy (UI and UX) heavily rely on personas and user journeys to determine the best path forward for the website’s layout, sitemap, and content strategy. Using best practices and design patterns alongside these two key deliverables provides a more straightforward understanding of what must live within the main navigation, what a user would expect to find on specific page types, and more.
For more information about User Journeys or any marketing-related questions, reach out to us. We’d love to hear from you. No gimmicks or sales pitches; we are always available for a free consultation – no strings attached!
Categories:
UX Strategy & Design