NINA CHANG
MEET NINA
CHIEF FINANCIAL OFFICER
A licensed CPA, President-Elect of the NH Society of CPAs, and a graduate of Leadership New Hampshire, Nina is clearly a high achiever. Pre-SilverTech, Nina was in public accounting doing audits and tax returns, which, turns out, is completely different than life in an agency. Nina describes her role at SilverTech as the bill payer, timesheet chaser, and unusual-expense interrogator. Nina’s favorite part of her job is seeing the cool, creative work SilverTech does for our clients.
Nina sets the tone for our finance department with a mantra of being courteous, responsive and striving for excellence. When she is not exercising her brain at the agency, you may find her working out CrossFit or being a swim and Jiu Jitsu mom.
SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth
3/27/23
SilverTech announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
Categories:
News