NICK SOGGU
MEET NICK
PRESIDENT, CHIEF EXECUTIVE OFFICER
Nick has led SilverTech’s long-term agency growth and has built a thriving digital experience company from the ground-up, through a strategic combo of business, technology, engineering, and community. With decades of web development and client service experience, Nick empathizes with client challenges and offers invaluable insight to help foster growth and success.
Working directly with SilverTech customers, Nick guides his staff on helping clients use innovative marketing and digital technology solutions to achieve business goals that move the needle. Most days, Nick runs the operation while on the go. He spends most of his time between offices catching up with the team over coffee or retro video games. Even though he'll always have one foot firmly planted in 1986, he is constantly striving to change the game by innovating tech and keeping relationships real.
Nick is also committed to growing New Hampshire and Indiana’s economy and is a strong advocate for businesses and professionals throughout both communities. He continues to spearhead programs that promote higher education’s role in the region’s economic, social, and cultural well-being, such as STEAM Ahead NH and SEE Science Center. Nick currently serves on numerous Boards in the state of NH, including SEE Science Center, Bellwether Community Credit Union, Amoskeag Industries, Leadership New Hampshire, and Franklin Pierce University.
SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth
3/27/23
SilverTech announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
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