CHAD CAMPBELL
MEET CHAD
VICE PRESIDENT, SALES
As Vice President of Sales, Chad is ultimately responsible for new and existing customer success. Leveraging broad expertise and understanding of business needs and challenges, Chad proactively provides clients and prospects with innovative digital solutions that drive business performance, return on investment and, ultimately, company growth. With significant experience in digital strategy, account management, marketing and web technology, Chad works closely with clients and internal cross-functional teams to design focused and long-term digital plans, roadmaps and solutions that include digital marketing, website development and digital transformation services.
Chad’s ten years at SilverTech allow him to develop rich, long-term relationships with clients, who appreciate account consistency and his loyal attention. Chad is an active Board member of Families in Transition.
SilverTech Hires Agency Exec to Spearhead Customer-Focused Growth
3/27/23
SilverTech announced that Michael Giovinelli has joined the growing agency as Vice President of Strategy and Client Success. Giovinelli, a former Boston-based GYK Antler Agency department head, will be focused on driving a customer-centric culture at the 90-person agency and building long-term client-valued relationships through an expansion of digital strategy, marketing, and account management services.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
“This leadership role was essential for the next stage of our growth. As we see customer service quality rapidly deteriorating in other industries, we made the decision to double down on providing exceptional service and value to our clients,” stated SilverTech CEO, Nick Soggu. “We’re challenging each other to look at everything we do from the customer standpoint. We’re investing in team training, expanding services, and bringing on experienced leaders like Mike so the measure of our success is really the strength of our relationships.”
Giovinelli’s role at SilverTech will be to reinforce and lead expanded account management practices, work directly with key accounts to develop long-term roadmaps to meet their scaling needs and use his experience to grow the agency’s digital marketing and digital strategy offerings.
“SilverTech has always been on my radar as a shop that's been highly regarded in the industry. I see tremendous opportunity here and am really excited to evolve the business alongside a very talented team,” stated Giovinelli. “This strategic focus will enable us to provide best-in-class web and digital-first marketing solutions that will give our clients a competitive business advantage.”
Prior to SilverTech, Giovinelli worked in both traditional and digital. He has advised clients in verticals including Consumer Products, Retail, Tourism, Healthcare and Financial Services for brands such as Timberland, Sweet Baby Ray’s, Green Giant, and Hometown Financial Group.
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